152043
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Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed. - Burr Ridge ; Boston ; Sydney : Irwin, 1993. - XXII, 763, [1], 14 s. : il. ; 26 cm.
(The Irwin Series in Marketing)
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Bibliogr. - Indeksy
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